We audited your online presence, scored it across five categories, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
33
/ 100
Below average for a 20+ year contractor with NARI certification
Local SEO (Google Search)
20%
Trust Signal Visibility
30%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
AI Search is an emerging category, no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Homepage Never Says "Elk River"
We checked your live homepage directly. It never mentions Elk River or any city, anywhere. Google has no way to connect ProTime Construction to local searches like "general contractor Elk River MN" without that signal on the page itself.
No Structured Data Beyond a Bare WebSite Tag
Your site carries a single generic WebSite schema block and nothing else. No GeneralContractor or LocalBusiness markup, no service listings, no address, no review data. Google and AI tools have almost nothing to read about what ProTime actually does or where.
Your NARI Certification is Buried
Certified Remodeler is the highest designation NARI offers, and you have it. It's listed on a separate Affiliations and Certifications page, never mentioned on the homepage or in the hero. A credential this strong should be one of the first things a visitor sees.
AI Search: No Real Signals
ChatGPT, Perplexity, and Google AI Overviews now answer "best general contractor near Elk River MN" directly. They pull from structured data, FAQ content, and a file called llms.txt. We checked, your site has no llms.txt file at all (404) and no FAQ content. Homeowners using AI to find a contractor are not finding you.
Elk River in the Headline, Not Buried
The homepage headline reads "General Contractor in Elk River, MN," followed by a full service-area section naming Elk River and five nearby communities. Google now has a page that plainly says where you work.
NARI Certified Remodeler in the Trust Bar
Your Certified Remodeler credential sits in a trust bar directly below the hero, alongside "Serving Elk River Since 2002." A homeowner sees your strongest credential before they scroll.
Full GeneralContractor Schema Plus Service Catalog
We built out a complete GeneralContractor schema block with an offer catalog listing every service (kitchens, baths, basements, additions), plus individual Service schema entries. Google now has structured data to work with instead of a bare WebSite tag.
AI Search: Built to Be Cited
Structured FAQ content and schema markup tell AI tools who you are and what you do. When a homeowner asks an AI assistant "who's a good general contractor near Elk River," your site now has what it takes to show up in that answer.
Average Project Value
$15,000+
Typical revenue per remodel or addition project for a general contractor (industry estimate)
Just 1 New Project / Quarter
Paid For
One additional booked project per quarter from better search visibility covers the monthly investment many times over.
Your Investment
$299 setup + $599/mo
3-month start, then month-to-month. Cancel after with 30 days notice, no penalty. Site, SEO, and ongoing updates included.
![QR code to preview ProTime Construction's new website]()
Scan with your phone
Your new website is live.
See it right now.
We built this for you before our conversation. No commitment required. Scan with your phone or type the address below. See what NARI certification, 20+ years in Elk River, and a site built for both Google and AI search looks like.
- Full homepage, fully designed
- Meet Brent section
- NARI credential in the trust bar
- Service area map
- FAQ with structured data
- 6-city service area coverage
- Mobile-first contact form
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 90%
To reach 100%:
- Individual page per service (kitchens, baths, basements, additions)
- Full project gallery with real before/after photos
- Licensed professional photography, self-hosted
- Video walkthroughs of completed projects
Local SEO / Google Search
With Refiners Co: 85%
To reach 100%:
- Google Business Profile fully optimized (photos, posts, Q&A, services)
- Monthly blog posts targeting Elk River and surrounding city searches
- Citation audit: Houzz, BBB, Angi all consistent
- Review responses on every Google review
- Elk River Chamber of Commerce listing and local backlinks
Trust Signal Visibility
With Refiners Co: 88%
To reach 100%:
- MN residential contractor license number displayed publicly
- NARI badge with linked verification
- Real Google reviews with full names and star ratings
- Full crew/subcontractor page with real photos
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~90%):
- New FAQ content added monthly as AI systems update
- llms.txt kept current as services and service area change
- Blog posts written answer-first so AI pulls your content directly
- Person schema for Brent so AI cites him by name
Lead Conversion
With Refiners Co: 73%
To reach 100%:
- Google Local Services Ads for high-intent remodel searches
- SMS or live chat widget for after-hours inquiries
- Project financing calculator on the site
- Google Ads retargeting for visitors who did not submit the form
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, Q&A answered, services list maintained |
GBP is the first thing homeowners see in Google. An active, complete profile ranks higher and converts more clicks to calls. |
$199/mo |
| SEO Content |
2 blog posts per month targeting local search terms, keyword tracking, monthly citation audit |
A new website improves your rankings for a while, then stops. Fresh, locally targeted content is what keeps moving you up in Google and AI search after that initial gain. |
$299/mo |
| Service Pages |
Four additional pages: kitchens, bathrooms, basements, additions. Each page optimized for its own search terms. |
Each service page is a new door into your site from Google. Homeowners searching specifically for a kitchen remodel or an addition find you directly. |
$499 one-time |
| Google Local Services Ads |
LSA account setup, verification, and monthly management. You pay per lead, not per click. Includes budget recommendations. |
LSAs appear above all regular search results with a "Google Screened" badge. Home remodeling is a strong LSA category. |
$199/mo + ad spend |
| Photo Coordination |
Local photographer sourced and briefed, shot list prepared (job sites, completed projects), photos delivered self-hosted and ready for the site |
Real project photos outperform generic remodel stock images in trust and conversion. Homeowners want to see your actual work. |
$99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
How long does SEO take to work?
Google ranking improvements take 90 to 180 days for local search terms. Google Business Profile changes show faster, sometimes within 30 to 60 days. AI search citations can appear faster than traditional rankings because AI systems update more frequently. We track movement monthly and show you the data.
What about Google Ads?
Google Local Services Ads (LSAs) are the better starting point for a remodeling contractor. They appear above regular search results, charge per verified lead rather than per click, and show a "Google Screened" badge that builds instant trust. Traditional Google Ads require more budget and management to be cost-effective. We recommend LSAs first.
What about social media?
Honestly, for a general contractor in Elk River, Google and AI search will drive significantly more qualified leads than Facebook or Instagram. Social media builds brand familiarity with people who already know you. Search captures homeowners actively planning a project right now. We suggest getting search right first, then adding social if you want it.
Can you help me get more Google reviews?
Yes. We design a simple review-request workflow: a QR code for the job-site sign or final invoice, and a "Leave us a review" prompt at project close-out. Timing it right after a finished project is what actually gets reviews, and we coach you on when to ask.
What is the difference between this and my current website?
Your current site is on Squarespace, which is a fine platform, but it never mentions Elk River on the homepage and carries only a bare WebSite schema tag, no structured business data at all. The site we built is fully custom, mentions your city and service area throughout, and carries complete GeneralContractor schema. You control everything.
What happens if I want to cancel?
We ask for a 3-month start, because that is how long real SEO movement takes. After that, 30 days written notice, no penalty, no hard feelings. You keep the website, the domain stays yours, and we hand off everything cleanly. We do not hold sites hostage or lock you into annual contracts. Our only retention strategy is doing work you are happy to keep paying for.